Some of the most common advertising techniques include emotional appeal, bandwagon pressuring (AKA bandwagon advertising), 카지노사이트 endorsements and social proof as well as weasel words.
In this guide, we’re going to share 23 of the most common techniques when it comes to advertising.
We’ve got a lot to cover, so let’s get started.
1 Color Psychology
The conscious use of color is the first example. This technique is used every single time, in every kind of visual marketing.
The color psychology advertising technique is easy to misunderstand or get wrong. A slightly different tonality of any color could end up portraying the wrong emotion, not the one the design was aiming for.
Color is present in the background, photography, fonts, visual accents and branding elements. That’s why it’s important to think about the color palette every single time.
Consider the importance of each color and if it’s doing its job. Creative advertising relies on interesting color schemes to transmit a message without words. Simple choices like using a bold color for a call-to-action button can greatly increase the click-through rate.
Sometimes one color in a brand is so important that it becomes its own entity, like Coca-Cola Red or Tiffany Blue.
The advertisement below uses the Tiffany Blue brand color and a black and white photograph to complement. Note that the model is also giving the viewer a “direct gaze.” We’ll talk more about that later. 바카라사이트
Just like the use of color psychology, a balanced composition is extremely important in every type of visual. Composition is how all the elements are placed in a visual space.
A composition can have many different purposes, from pulling the viewer’s eye to one specific point or creating a visual flow from top to bottom.
There are many ways to set up a balanced composition. The basic rules for a great composition are called Gestalt principles. These include visual rules like simplicity, synchrony and association.
In the advertisement below, the composition places the mother on the left side while the sun shines on her from the right. The text is set beneath to give it a sense of importance.
This advertisement uses composition techniques like the rule of thirds, focal point and visual path to send their message.
The ready-made templates in the Visme library all come with perfectly balanced composition. All you need to do is input your content.
3 Rule of Thirds and The Golden Mean
Apart from the Gestalt principles, there are two other techniques used by designers to create balanced visual advertisements. These are the rule of thirds and the golden mean.
The rule of thirds and the golden mean are visual tools that help the designers place elements on a space in a way that is visually appealing.
The rule of thirds separates the canvas into six equal rectangles – two rows and three columns. By placing important elements at the crosspoints of the rectangles, they’re given visual importance while maintaining a visual balance. 온라인카지노
The golden mean is a visual tool which follows the ratio of the Fibonacci sequence.
Similar to the rule of thirds, the golden mean tool is used to direct the placement of the elements in a harmonious way.
Which tool is chosen depends on the photographer, videographer or designer.
4 Focal Point
Pinpointing a focal point is just as important as the choice of colors and typography. The viewer needs to have a clear place to look at as they absorb the advertisement’s message.
Achieving a focal point can be done in a number of different ways. The rule of thirds and golden mean are actually two useful tools to help create a successful focal point.
Other techniques to settle on a focal point are:
- Selective Focus: Keep the focal point focused and background blurry or vice versa.
- Exposure: Manipulate dark and light areas in an image to make the focal point pop.
- Light Source: Illuminate the focal point exclusively.
When there are two focal points, you can apply Gestalt principles to achieve a good balance. The simple ads below have strong focal points where the letters are rubbed out.
5 Visual Path
Like the focal point, a visual path is a technique that takes the viewer’s gaze to a specific element. In this case, it takes the viewer on a journey through the content.
When someone looks at any kind of visual graphic, be it an ad, a page in a magazine, a website or a landing page, they will follow a visual path.
When we talk about visual paths, there are two notable shapes. The first is a Z shape, in which the gaze starts at the top left, moves towards the right, then returns left and down diagonally before moving across to the right again.
The second visual shape is an F. The F is similar to the Z, but instead of returning to the left on a diagonal down, it follows a line resembling how you would read a block of text.
The landing page below shows how the Z visual path works. Our eyes move from the heading to the face of the man (take note of the body language here), back to the button and then onto the mobile phone mockup.